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Free Posting

Unlike many web sites and publications today, the cool easy post was designed to help give individuals & small businesses a break! Anyone can post classifieds or information for free, providing they post within our basic guidelines & do not post website links within the post. (outside $5.99 "Feature Post" or other "Advertising Placements").

We know the average small business can not compete when banners ads are thousands of dollars. Nor can the average household afford $100 per ad for just a room mate. If they could, most would not need the room mate! We know, being consumers ourselves, that many feel cheated when it comes to getting seen online and in advertising. Many advertisers forced feed consumers to "break the bank" just to drive traffic to an average website or to fulfill a simple printed ad for a family or community need; like finding a room mate, online dating, or selling used household goods. Off line printed publications, media, and most on line services with high traffic volume, absolutely raises pricing to unrealistic high figures, taking advantage of bad economics & the consumer; making it harder and harder to afford advertising outside a large corporation nest egg. Then those who have websites, have to deal with large companies creating additional cost with SEO issues and diversification throughout online just to get started. Obviously, not many companies are paying attention to what the average consumer wants, needs, and can afford; but only the market they can create to rob our pocketbooks even more with outrageous fees made only for large corporations.

Our first obligation and mission is to give back, offering local communities and those families that live in them a resource for communicating with others; totally free of charge! Then, beyond this, and to pay for such of course, the Cool Easy Post offers opportunities for those families & businesses, a REALISTIC way to advertise cheaply, yet effective, through diversification in target markets for higher exposure. There are reasons why one would choose a paid ad vs free.

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Get Seen... Diversify While Targeting Your Audience

Free vs Ad Campaigns & Why"

Some individuals ask, why pay when I can post for FREE scenario? The fact is, not all people can be everywhere all the time to read your ad. People have a tendency to browse according to habits and interest. Our ad campaigns create augmenting results in the same timing along with duplicating those interest in different targeted areas in different ways. The Cool Easy offers relevant and integrated advertising opportunities to engage your target audience as well as perking interest for more successful results.

We offer several options to choose from for your marketing needs for the average joe. By diversifying your ads in different positions instead of spamming the posting board with the same post over and over, it allows friendlier results, with more opportunities for both the advertiser and the consumer. And a happier consumer of free will in clicking for these needs, the more dedicated client & visitor for you will have for long term relationship to a one time firm-sale.

We offer local, to international traffic in advertising that can be targeted to individual campuses within those marginal needs. You will be seen when the consumer emotionally needs to find you. Being seen in different areas will also trigger those consumer needs plus they will not have to hunt you down when their need arises. Those who do multiple types of posting combined with low cost advertising in different areas to what you do or offer, (such as classifieds & info areas) are the true winners in getting higher results

Although we are entrepreneurs ourselves, where profit as a company is still essential; you can still rest assure that as we grow, we also are giving back to our everyday average users of this site through low cost promotions, new ideas; along with promotions such as Dear Miss, where we can give it back to those less fortunate consumers who need financial help in some way and write to us for it. And by keeping our basic local free post available for family oriented type classifieds and information areas, it gives most users what they need for everyday posting needs.

However, sometimes, there area reasons for additional exposure. Those who are busy in their career, who need more exposure, and are too busy to keep coming back to post daily or every other day. Although our normal posting stay 30 days (average) before they are deleted, most people who use posting boards know that the average consumer only looks back a couple of days worth in any particular category outside searches. So, in order to keep your post seen, one needs to come back on a regular basis to repost. We offer featured advertising for only $5.99 a month! This way, that one post will automatically repost fresh for 30 full days, freeing up your time, plus will stay at the top of that category. This is very helpful for home base type businesses, like plumbers and landscapers who are out in the field working, unable to sit around at a computer all day marketing for the cost of a Big Mac Meal once a month! The other reason for ad campaign diversification is for more dominate exposure.

** Integrated Duplicating Without Spamming:

>>Think of Cool Easy Post like a newspaper. Each day is a new paper.

Free Classifieds works great for basic needs such as "curb alerts", room mates, used household items, and similar small needs. However, most successful businesses and individuals recognize the impact of targeted and duplicated exposure, along with value of their time also plays important roles in decision making. It goes back to the old saying, "more is not always bigger, it's just more". There are other ways of duplicating your efforts without duplicating the same post. Duplicating your post is just that, only duplicating. And its called spamming out posting board areas, which can get you blocked against terms of use.

Diversifying for the same target is our goal for those needing that extra exposure for higher returns. First of all, duplicating /spamming the same post on the same day are against terms of use. People do this sometimes on other sites. We do not allow this. The truth is, it is annoying to users who read through the post only to find the same post 3 clicks down.

Why spammers do not get this it is beyond our knowledge. They may be computer geeks, but know little about their consumers they thrive to market with. Those who spam posting boards do not understand marketing in it's true form. Those that do such surely do not understand what master sales marketers do. In reality, spamming is simply a "De-Motivator" for most users. Consumers know that spamming comes from a "desperate method" from an advertiser or agency to create traffic, posting over & over to force someone to click.

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We suggest the following for highest success in advertising results:

1) First of all, whenever possible, post fresh daily if you have the time to do so. Re-posting on different days is not considered spamming our website. There is NO NEED to re-post information in Topic Community Areas for they stay in the search archives for a much longer time (at least 2 years) and do not rotate off like other areas (usually 30 days, depending on category). Those that want to target special interest in those areas find that a combination below creates higher volume in results in almost any given situation. So, post fresh daily in the FREE Classified areas, if you have something to sell, trade, or a business need. By combining our different recourses in posting areas of site, advertising different way along with getting involved helping others on our site; you will be diversifying your effects for great success; not only in your personal needs, but in your business needs.

2) If you are like many who is busy, with limited time online, order a featured post for only $5.99 and this will feature your post on front page. In addition your post will automatically post each day fresh, plus will be highlighted in the post, giving you double exposure without spamming the posted area.

3) Create and use the same "User IM Name" (an Instant Message Name) in all your post so people can contact you and will get use to seeing your name. The more they see your name, they see first hand that your posts are not full of BS. If they see you in the discussion forums helping others, answering questions, and offering information in the info areas of site, the more you will earn their trust next time they seek what you offer.

4) Communicate with others in good behaviors so that others get to know you, to learn you can be locally trusted, that other users respect you, and they will see you are someone who is honest, helpful and not online just playing head games with other users.

5) If you are a business professional, hobbyist, skilled trader, or have an interest in a particular area, go to our Topic Community areas to answer other members questions, seeking advice on a regular basis. Again, people trust and appreciate a "people person", especially one who seems to care about others. Give forward and it will come back your way.

6) Post tid-bits, articles, and things you know about in our Topic Information Community area. This way you will be helping others with your expertise, while getting your screen name or company name out there in your local community. Other members will get use to seeing your screen name on cool easy. When visitors need what you do or have, they will more likely to remember you, calling you for that job, service, or refer you out to their friends!

7) Participate in Discussion Chat Forums you have interest or knowledge in. By adding this to your marketing routine, other users will learn to recognize your user name and what you do. This will help them to volunteer call on you, when they need whatever it is that you do for a living and/or send you referrals.

8) Participate in Different Ad Campaigns within site. This will give you more exposure in your marketing efforts. Each month switch around types of ads for your needs and in different locations such as classified areas one month and another month in the information area. By doing such, users will get to know your site or services. And by being in different areas, even with little ads, even if you alternate the type of ads or just the choice in categories; it shows the user that you are just as large in service as the big guys and are just as professional; which in exchange makes one realize that you are more capable of handling what they need. This system works great for those who can not afford larger ads on a small budget, still capable of diversification and consistency. Again, which will send users your way when they need what you offer. And it allows them to find you easier when they do need you.

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